Tara launched Follain after a realization: Her quest to live a healthy life focused on eating the right foods. But she’d never stopped to consider what she was putting on her face and body. So she started asking questions about the products she used every day. She founded Follain in 2013 when she realized she didn’t like the answers.
Tara’s Clean Beginnings
I started my clean beauty journey over 10 years ago after realizing that my “healthy” lifestyle had a huge blind spot: I was exercising and eating clean, but I had no idea what I was putting on my body. That’s when I discovered all the toxins hiding inside my beauty products. I started a blog to share information, and received an inspiring response from so many women with the same concerns. We deserved answers—and products that worked without putting our health (or the planet) at risk.
Soon I left my corporate job and immersed myself in the world of clean beauty. I hunted down the best products, continued researching and writing about everything from ingredients to regulation, began building relationships with brands and activists, and even moved to France to work on an organic lavender farm. But clean beauty still felt like a secret, and I wanted to help share it. That’s when I started dreaming up the idea of a store where I could educate and introduce people to the safest, most effective, and luxurious non-toxic products.
Follain opened in 2013 as the first of our kind: the first retailer to sell clean beauty exclusively. Years later, I’m no less amazed by the power of clean ingredients, and I love that I get to share them with you!
Our Approval Process
To be Follain approved, a product has to be safe, effective and luxurious to experience. We’re uncompromising — some might say relentless — in our quest to find the best products, and we think you should be, too. Here’s our five-step approval process.